Campaign resources

Be part of the Cone Zone campaign

Support the 2023 Cone Zone campaign by engaging your organization, stakeholders and community. The purpose of these resources is to give you some ideas and materials that you can use to support the campaign and to promote Cone Zone messaging year round. We appreciate your partnership to help make a difference in roadside worker safety across the province.


Social media messages, images, and videos

Distribute Cone Zone messages and images, or add links to videos, on your social media channels. Consider sending one of the messages out on campaign launch day and follow with a weekly message throughout the duration of the campaign. Roadside work happens all year so don’t forget to post at other times of the year, too. Here are a few example messages to get you started.

Messages

Twitter images

Select and download.

Instagram images

Select and download.

Facebook images

Select and download.


Videos

Review the videos in the resource library.  Select and download videos to accompany your messages, or use the videos in presentations.


Messages, posters and images for websites and newsletters

Include Cone Zone messages or articles, posters, and images on your website, in your newsletters, in your office, or in your other internal or external-facing communication channels.

Messages

Here are some pre-written articles you can use. Or write your own.

Posters

  • Print Cone Zone posters. Place them in your lobby, lunchroom, site office, or other high-traffic areas.
  • Email a copy of the poster(s) to your employees, partners or stakeholders.

Images

Use Twitter or Instagram images, or one of these banners, on your website or in your newsletters. Have the image link to ConeZoneBC.com.

728px x 90px

300px x 250px


Other resources

Here are some other things that you can do.

Download and display the Cone Zone logo

Link the logo to ConeZoneBC.com

Buy advertising

Customized print and digital ads

Place Cone Zone print or digital ads, customized with your logo, in local newspapers (print or digital versions), online media, etc. If you would like us to create this kind of customized ad for you (at no cost), please email a high-resolution file of your logo to info@roadsafetyatwork.ca. The preferred file format is ai, but we also accept eps, tiff, and jpeg formats.

Radio ad

We are working on a new radio ad for spring 2024. If your organization buys radio advertising in BC, you will be welcome to use it. Please contact us at info@roadsafetyatwork.ca.


Share your success with others

We can all learn from each other’s successes. Please let your employees, partners and stakeholders know how your organization has promoted the Cone Zone campaign. And send an email to info@roadsafetyatwork.ca and we can also share out.


Have questions or want to know how you can get involved?

Please contact:
info@roadsafetyatwork.ca