Slow It Down (ICBC)

The 180 Video Contest is produced by ICBC to help reduce crashes and save lives. It asks young British Columbians between 19 and 25 to make short videos that encourage their peers to ‘do a 180’ in their attitudes toward speeding, impaired and distracted driving.

Research shows that significantly more younger drivers in B.C. are involved in car crashes than the driving population overall.

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