Promoting the Cone Zone Campaign

Be a part of the 2017 Cone Zone campaign by engaging your organization, stakeholders and community. You will be contributing to a safer workplace for all roadside workers across BC. Here are a few simple things you can do to get your organization involved.

Distribute or display the Cone Zone poster(s)

  1. Print out a copy of the Cone Zone poster(s). Place it in your lobby, lunchroom or other high-traffic area before the campaign launch date to help create awareness.
  2. Email a copy of the poster(s) to your employees and external stakeholders.

Download PDFs:

CZ_retail_posters_8PDF (392 KB) CZ_office_posters_8PDF (420 KB)
CZ_chef_posters_8PDF (568 KB) PDF (255 KB)

Go social

Distribute Cone zone social media messages via your Twitter and Facebook channels. Consider sending one of the Twitter messages out on campaign launch day, and follow with a weekly message throughout the duration of the campaign. Here are a few examples to get you started. Images to use on your social media channels can be found here.


Place Cone Zone print ads, customized with your corporate logo in local community newspapers, online media etc. If you would like us to create a customized ad for you, please email a high-resolution jpeg, tiff, eps or ai file of your logo to Anita Deiter at

Website and newsletters

Post one of the following Cone Zone banners on the front page of your website or newsletter. On your website, hyperlink the graphic to

Leaderboard ad 728px x 90px

Big Box ad 300px x 250px Square ad 126px x 126px

Place an article about the Cone Zone on your website or in your organization’s internal and external communication channels such as an intranet or company newsletter. Here are some examples that you can customize.

Email signature

Include a Cone Zone message in your email signature and encourage your employees to do so as well. Here are some examples:

  • If you worked in a Cone Zone, wouldn’t you want drivers to slow down? More at
  • Help keep roadside workers safe in British Columbia. Slow down, pay attention when driving through work zones. For more information

Campaign launch message to stakeholders and employees

We’ve provided a campaign launch message template that you can use as-is, or customize with your own message to send out to stakeholders and employees. Consider distributing the message the week before campaign launch date of May 15.

Share the radio ad and video

30-Second radio spot (971 KB)

Respect the Cone Zone video

Roadside Safety Toolkit

Access the free online tools and resources found in the roadside safety tool kit for more information on how to work safely in roadside work zones. The focus is on short term or occasional roadside work.

Cone Zone community event

Consider creating your own Cone Zone themed event. This could range from something very simple to more complex such as:

  • Set up a booth and distribute information re: roadside worker safety at a public event in your community.
  • Create a Cone Zone themed children’s event, where kids ride their bikes around a circuit of cones in a park.
  • Set up a road rodeo where drivers are encouraged to test drive new models of cars and drive safely through a course with cones set up. This could be set up in the parking lot at your local mall and you could partner with other organizations such as a car manufacturer or local community group.
  • Create a Cone Zone themed car wash where drivers enter an area marked with cones and information is distributed re: driving safely in roadside work zones.

Share your experiences with others

We can all learn from each others successes. Please share how your organization has promoted the Cone Zone campaign and how your efforts were received by employees. Send an email to We hope you’ll find these ideas useful within your organization and also encourage you to take advantage of the many opportunities to share them with your stakeholders and communities.


Please contact:

Anita Deiter
Strategy Manager, Care Around Roadside Workers

Industry specific posters

Traffic Control Person
PDF (538 KB)
PDF (447 KB)
PDF (511 KB)
PDF (443 KB)
Road Builders
PDF (413 KB)
Road Maintenance
PDF (425 KB)
Tow Truck
PDF (625 KB)
PDF (384 KB)

Social media images

image001 image003 image002
CZ_2016_SDMO_Twitter2 CZ_2016_Retail_Twitter
CZ_2016_Chef_Twitter CZ_2016_OfficeWorker_Twitter

Download the Cone Zone logo

Right click the image and choose Save As (Size: 76 KB, Dimensions: 450 x 137)