Promoting the Cone Zone Campaign

May 13 – August 31, 2019

Be a part of the 2019 Cone Zone campaign by engaging your organization, stakeholders and community. You will be contributing to a safer workplace for all roadside workers across BC. Here are a few simple things you can do to get your organization involved.

Getting started is easy:

On this page you find a wide variety of tools to help you promote the Cone Zone campaign.

Social Media Images and Examples

Distribute Cone Zone messages via your social media channels. Consider sending one of the messages out on campaign launch day and follow with a weekly message throughout the duration of the campaign. Here are a few examples to get you started. Social media images can also be found here.

View and download

Go social

Distribute Cone zone social media messages via your Twitter and Facebook channels. Consider sending one of the Twitter messages out on campaign launch day, and follow with a weekly message throughout the duration of the campaign. Here are a few examples to get you started.

Images to use on your social media channels can be found below.

Twitter images

Download all Twitter images (ZIP, 5 MB) or download individually below:

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Instagram images

Download all Instagram images (ZIP, 9 MB) or download individually below:

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Messages, Posters and Ad Banners for Websites and Newsletters

Include Cone Zones messages on web pages and newsletters. Place an article about the Cone Zone on your website or in your organization’s internal and external communication channels such as an intranet or company newsletter.

Print out a copy of the Cone Zone poster(s). Place it in your lobby, lunchroom or other high-traffic area before the campaign launch date to help create awareness.

Post one of the Cone Zone banners on the front page of your website or newsletter. On your website, hyperlink the graphic to ConeZoneBC.com.

View and download

Include Cone Zone messages on web pages and newsletters

Place an article about the Cone Zone on your website or in your organization’s internal and external communication channels. Here are some examples that you can customize.

Distribute or display the Cone Zone poster(s)

  1. Print out a copy of the Cone Zone poster(s). Place it in your lobby, lunchroom or other high-traffic area before the campaign launch date to help create awareness.
  2. Email a copy of the poster(s) to your employees and external stakeholders.

Download PDFs:

CZ_office_posters_8PDF (1 MB)
CZ_office_posters_8PDF (4 MB)
PDF (1 MB)
PDF (2 MB)
PDF (2 MB)
PDF (2 MB)

Post a Cone Zone banner

Post one of the following Cone Zone banners on the front page of your website or newsletter. On your website, hyperlink the graphic to ConeZoneBC.com.

Leaderboard ad 728px x 90px

Big Box ad 300px x 250px
Square ad 126px x 126pxCZ_126x126

Roadside Safety Toolkit

Access the free online tools and resources found in the roadside safety tool kit for more information on how to work safely in roadside work zones.

Employers and Supervisor Tools

Worker Tools

Roadside Safety Toolkit

Access the free online tools and resources found in the roadside safety tool kit for more information on how to work safely in roadside work zones. The focus is on short term or occasional roadside work.

Other Resources

Here are some other things that you can do!

View and download

Download the Cone Zone logo


Right click the image and choose Save As (Size: 76 KB, Dimensions: 450 x 137)

Email signature

Include a Cone Zone message in your email signature and encourage others to do so as well. Here are some examples:

  • When entering a roadside work zone, pay attention and avoid distractions. Leave your phone alone. Learn more at ConeZoneBC.com
  • Please remember someone’s mom or dad works here. Slow down and maintain a safe distance around roadside workers. Learn more at ConeZoneBC.com
  • Provide your roadside workers with the training, equipment and resources to keep themselves safe. Find out more at ConeZoneBC.com
  • Use this image:

Advertising

Place Cone Zone print ads, customized with your corporate logo in local community newspapers, online media etc. If you would like us to create a customized ad for you, please email a high-resolution jpeg, tiff, eps or ai file of your logo to Anita Deiter at anita.deiter@roadsafetyatwork.ca

Share the radio ad and video

30-Second radio spot (1 MB)

Respect the Cone Zone video

Cone Zone community event

Consider creating your own Cone Zone themed event. This could range from something very simple to more complex such as:

  • Set up a booth and distribute information re: roadside worker safety at a public event in your community.
  • Create a Cone Zone themed children’s event, where kids ride their bikes around a circuit of cones in a park.
  • Set up a road rodeo where drivers are encouraged to test drive new models of cars and drive safely through a course with cones set up. This could be set up in the parking lot at your local mall and you could partner with other organizations such as a car manufacturer or local community group.
  • Create a Cone Zone themed car wash where drivers enter an area marked with cones and information is distributed re: driving safely in roadside work zones.

Share your experiences with others

We can all learn from each others successes. Please share how your organization has promoted the Cone Zone campaign and how your efforts were received by employees. Send an email to anita.deiter@roadsafetyatwork.ca. We hope you’ll find these ideas useful within your organization and also encourage you to take advantage of the many opportunities to share them with your stakeholders and communities.

Questions about how you can get involved?

Please contact:
Anita Deiter
Strategy Manager, Care Around Roadside Workers
anita.deiter@roadsafetyatwork.ca