Be part of the Cone Zone Campaign May 16 – August 31, 2022
Be part of the 2022 Cone Zone campaign by engaging your organization, stakeholders and community. The purpose of this resource kit is to give you tools and resources as well as simple, actionable steps that you can use throughout the campaign. We appreciate your partnership to help make a difference in roadside worker safety across the province.
Social Media Images, Messages and Videos
Distribute Cone Zone messages via your social media channels. Consider sending one of the messages out on campaign launch day and follow with a weekly message throughout the duration of the campaign. Here are a few examples to get you started. Social media images and videos can also be found here.
View and downloadGo social
Distribute Cone Zone social media messages via your Twitter, Instagram and Facebook channels. Consider sending one of the messages out on campaign launch day, and follow with a weekly message throughout the duration of the campaign. Here are a few examples to get you started:
- General Public Social Media Messages (DOCX, 1 MB)
- Employer, Supervisor and Worker Social Media Messages (DOCX, 150 KB)
Images and videos for use on your social media channels can be found below.
Videos
- Traffic Control Person Teaser Video (MP4, 23 MB)
- Suggested copy: Being a traffic control person in a roadside work zone is dangerous work. Watch Christy’s story to understand why it’s important to slow down and pay attention. My mom works here. #ConeZoneBC
- Please provide a link to the full video in your post: https://www.conezonebc.com/videos/my-mommy-works-here-christys-story/
- Tow Operator Teaser Video (MP4, 23 MB)
- Suggested copy: Working on the roadside as a tow operator is dangerous work. See Mitchell’s story to understand why it’s important to slow down and pay attention when you see roadside workers. My dad works here. #ConeZoneBC
- Please provide a link to the full video in your post: https://www.conezonebc.com/videos/my-daddy-works-here-mitchells-story/
Twitter images
- Download all Twitter images (ZIP, 10 MB) or download individually below:
Instagram images
- Download all Instagram images (ZIP, 20 MB) or download individually below:
Messages, Posters and Ad Banners for Websites and Newsletters
Include Cone Zone messages on web pages and newsletters. Place an article about the Cone Zone on your website or in your organization’s internal and external communication channels such as an intranet or company newsletter.
Print out a copy of the Cone Zone poster(s). Place it in your lobby, lunchroom or other high-traffic area before the campaign launch date to help create awareness.
Post one of the Cone Zone banners on the front page of your website or newsletter. On your website, hyperlink the graphic to ConeZoneBC.com.
View and downloadInclude Cone Zone messages on web pages and newsletters
Place an article about the Cone Zone on your website or in your organization’s internal and external communication channels. Here are some examples that you can customize:
Distribute or display the Cone Zone poster(s)
- Print out a copy of the Cone Zone poster(s). Place it in your lobby, lunchroom or other high-traffic area before the campaign launch date to help create awareness.
- Email a copy of the poster(s) to your employees and external stakeholders.
Download PDFs:
PDF (1 MB)
PDF (755 KB)
PDF (2 MB)
PDF (1 MB)
PDF (3 MB)
PDF (3 MB)
PDF (1 MB)
PDF (956 KB)
PDF (286 KB)Post a Cone Zone banner
Post one of the following Cone Zone banners on the front page of your website or newsletter. On your website, hyperlink the graphic to ConeZoneBC.com.
Leaderboard ad 728px x 90px
Big Box ad 300px x 250px |
Square ad 126px x 126px |
Roadside Safety Tool Kit
Access the free online tools and resources found in the roadside safety tool kit for more information on how to work safely in roadside work zones.
Roadside Safety Tool Kit
Access the free online tools and resources found in the roadside safety tool kit for more information on how to work safely in roadside work zones. The focus is on short term or occasional roadside work.
Other Resources
Here are some other things you can do. Create a customized Cone Zone email signature or ad with your logo and more!
View and downloadDownload the Cone Zone logo
Right click the image and choose Save As (Size: 37 KB, Dimensions: 450 x 137)
Email signature
Include the following image in your email signature, and encourage others to do so as well. Hyperlink the image to ConeZoneBC.com.
Advertising
Place Cone Zone digital or print ads, customized with your corporate logo in local community newspapers, online media etc. If you would like us to create a customized ad for you (at no cost), please email a high-resolution jpeg, tiff, eps or ai file of your logo to info@roadsafetyatwork.ca.
Share the Cone Zone radio ad and videos
- 30-second radio spot (WAV, 5 MB)
- Cone Zone Video Gallery
Share your experiences with others
We can all learn from each others successes. Please share how your organization has promoted the Cone Zone campaign and how your efforts were received by employees. Send an email to info@roadsafetyatwork.ca. We hope you’ll find these ideas useful within your organization and also encourage you to take advantage of the many opportunities to share them with your stakeholders and communities.
Questions about how you can get involved?
Please contact:
info@roadsafetyatwork.ca
