Promoting the Cone Zone Campaign

May 17 – August 31, 2021

Be a part of the 2021 Cone Zone campaign by engaging your organization, stakeholders and community. You will be contributing to a safer workplace for all roadside workers across BC. Here are a few simple things you can do to get involved.

Getting started is easy:

On this page you will find a wide variety of tools to help you promote the Cone Zone campaign.

Social Media Images, Messages and Videos

Distribute Cone Zone messages via your social media channels. Consider sending one of the messages out on campaign launch day and follow with a weekly message throughout the duration of the campaign. Here are a few examples to get you started. Social media images and videos can also be found here.

View and download

Go social

Distribute Cone Zone social media messages via your Twitter, Instagram and Facebook channels. Consider sending one of the messages out on campaign launch day, and follow with a weekly message throughout the duration of the campaign. Here are a few examples to get you started:

Images and videos for use on your social media channels can be found below.

Videos

Twitter images

image001
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image002

Instagram images

image001

Messages, Posters and Ad Banners for Websites and Newsletters

Include Cone Zone messages on web pages and newsletters. Place an article about the Cone Zone on your website or in your organization’s internal and external communication channels such as an intranet or company newsletter.

Print out a copy of the Cone Zone poster(s). Place it in your lobby, lunchroom or other high-traffic area before the campaign launch date to help create awareness.

Post one of the Cone Zone banners on the front page of your website or newsletter. On your website, hyperlink the graphic to ConeZoneBC.com.

View and download

Include Cone Zone messages on web pages and newsletters

Place an article about the Cone Zone on your website or in your organization’s internal and external communication channels. Here are some examples that you can customize:

Distribute or display the Cone Zone poster(s)

  1. Print out a copy of the Cone Zone poster(s). Place it in your lobby, lunchroom or other high-traffic area before the campaign launch date to help create awareness.
  2. Email a copy of the poster(s) to your employees and external stakeholders.

Download PDFs:

CZ_office_posters_8PDF (1 MB)
CZ_office_posters_8PDF (4 MB)
PDF (1 MB)
PDF (2 MB)
PDF (2 MB)
PDF (418 KB)

Post a Cone Zone banner

Post one of the following Cone Zone banners on the front page of your website or newsletter. On your website, hyperlink the graphic to ConeZoneBC.com.

Leaderboard ad 728px x 90px

Big Box ad 300px x 250px
Square ad 126px x 126pxCZ_126x126

Roadside Safety Tool Kit

Access the free online tools and resources found in the roadside safety tool kit for more information on how to work safely in roadside work zones.

Employers and Supervisor Tools

Worker Tools

Roadside Safety Tool Kit

Access the free online tools and resources found in the roadside safety tool kit for more information on how to work safely in roadside work zones. The focus is on short term or occasional roadside work.

Other Resources

Here are some other things you can do. Create a customized Cone Zone email signature or ad with your logo and more!

View and download

Download the Cone Zone logo


Right click the image and choose Save As (Size: 37 KB, Dimensions: 450 x 137)

Email signature

Include the following image in your email signature, and encourage others to do so as well. Hyperlink the image to ConeZoneBC.com.

Advertising

Place Cone Zone digital or print ads, customized with your corporate logo in local community newspapers, online media etc. If you would like us to create a customized ad for you (at no cost), please email a high-resolution jpeg, tiff, eps or ai file of your logo to Anita Deiter at anita.deiter@roadsafetyatwork.ca

Share the Cone Zone radio ad and videos

Share your experiences with others

We can all learn from each others successes. Please share how your organization has promoted the Cone Zone campaign and how your efforts were received by employees. Send an email to anita.deiter@roadsafetyatwork.ca. We hope you’ll find these ideas useful within your organization and also encourage you to take advantage of the many opportunities to share them with your stakeholders and communities.

Questions about how you can get involved?

Please contact:
Anita Deiter
Campaign Manager, Cone Zone
anita.deiter@roadsafetyatwork.ca