Media Advisory: Shift into Winter invites media to take part in driving demonstration to kick off campaign

On Friday, October 1, the 13th annual province-wide Shift into Winter campaign kicks off in Pitt Meadows with a demonstration on a closed track of driving in winter conditions.

Media are invited to cover this event and participate in vehicle test drives in winter scenarios. You can conduct on site interviews and take photos/videos. You’ll also have access to dash cam footage.

Four winter driving demonstrations will take place with the help of an instructor from the Justice Institute of British Columbia:

  1. Braking distance with mud and snow tires (poor tread) in wet conditions
  2. Braking distance with 3-peaked mountain/snowflake winter tires in wet conditions
  3. Evasive manoeuvre with mud and snow tires (poor tread) in wet conditions
  4. Evasive manoeuvre with 3-peaked mountain/snowflake winter tires in wet conditions

Shift into Winter is an annual campaign designed to increase the awareness of safe winter driving practices and to help B.C. drivers and employers better prepare for winter driving conditions. The campaign is a joint provincial initiative led by the Winter Driving Safety Alliance — a group of 21 organizations committed to working together to improve safe winter driving behaviors and practices in B.C.

Event information

Date / Time:

  • 9:30 to 11 a.m. on Friday, October 1, 2021


  • 9 to 9:30 a.m. You’ll need to sign a waiver and be fitted for a high-visibility safety vest


  • JIBC Driver Education Centre, 18200 Ford Road, Pitt Meadows

Interview opportunities:

  • Shift into Winter campaign spokesperson Louise Yako
  • RCMP Fraser Coast Integrated Road Safety Unit spokesperson
  • Kal Tire spokesperson

Video/photo opportunities:

  • Driving demonstrations
  • Winter tire chain-up demonstration
  • Winter tires display
  • RCMP vehicle
  • Commercial Vehicle Safety Enforcement vehicle

Media contact

To confirm your participation, contact:
Gord Woodward, Communications Manager, Road Safety at Work

Gord will be on site for the campaign launch event to assist you.

Background information

For more information about the Shift into Winter campaign and the Winter Driving Safety Alliance, visit

COVID protocols

Strict COVID safety protocols will be in place.

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